This bachelor’s thesis is about the creation of a corporate identity for the newly established international film production company Cingertetik, which is divided into three parts – agency, educational platform and film production. The work is based on the definitions of corporate identity and digital marketing. It explores the area of the film industry and analyzes selected concepts of film and creative companies.
The result of defining and understanding the knowledge is the creation of a new corporate style for Cingertetik. The goal of the work is such a uniform visual style, which with its dynamism can connect the existing and new departements of the company and at the same time give each a unique and distinctive touch so their target group can identify with them.
Keywords:
dynamic visual identity, film, film and creative industry, online marketing